1) Creative Concept - contains really interesting, unique ideas or visuals that are not necessarily related to the song. 

https://www.youtube.com/watch?v=2cXDgFwE13g

This song that I am reviewing is called "First of the year" by Skrillex. The music video presents a man and a little girl. The little girl seems to have powers and the mans role is playing as a sex offender. The sex offender follows the little girl into a underground basement. The sex offender approaches the little girl and the little girl uses her powers against him. The sex offender knocks out and ends up in a room filled with dolls. The sex offender raises his hand and black demon hands grabs his face. He wakes up on the floor and dials 911. The little girl then seems to be possessed and attacks the sex offender. At the end, the little girl severely injures the sex offender by her possessive power from her hands.

2) Narrative - a video that has a clear storyline - usually related to the lyrics. This lends a film-like quality to the music video.

https://www.youtube.com/watch?v=KlyXNRrsk4A

This song that I am also reviewing is called 'Last Friday night' by Katy Perry. The narrative of this music video is a young girl played by Katy Perry who is called by other students "A nerd" or "a loser". This girl hosts a party and a girl changes her looks into making her look somewhat attractive that the popular people start approaching her. They have a party in the house by playing games and eating etc... She then wakes up with a man a built up man in her bed and seems to be a bit hungover from the part on the Friday night. Her parents come home and seems they are alright about it and mention "We invented Fridays". At the end people have second thoughts about Katy Perry being a 'Nerd' and think she is quite cool and not a 'loser'. This song also features Rebecca Black which could attract viewers to watch more of Katy Perry's songs.

3) Performance Element- This is when the music video focuses on a performance from the artist - usually lip-synching and co-ordinated dance moves.

https://www.youtube.com/watch?v=fyaI4-5849w

The performance element of the song wild Thoughts is produced by Dj Khaled and Rihanna. Rihanna mostly does the vocals and DJ Khalid does the tune. It gets the audience to maybe dance or sing along with the song as the song is very successful. The performers dance to the music and that makes the viewers want to join in as the tune is very successful. The co-ordinated dance moves in this music video is exceptional and very successful that it could get viewers to join in or dance to the music video. The tune can also make the viewers into the song as it has that hard quick beat to it and the guitar solo.

4) Camerawork (use of camera shots and camera movements) and interesting editing (number of shots, how they are cut together)

https://vimeo.com/55760829

The camerawork in the song 'Walk Of The Earth' - By Red Hands is exceptional as it goes backwards, has bits of time lapses and the effects on the music video would get the viewers to watch more of their work. The effects on this music video is exceptional by the smoke passing by and quick time lapses go by and the people have new instruments like a drum (Drum set), Guitars etc... This could make the viewers way into it by the camerawork and the singing.

5) Mise-en-scene: everything you can see in the video - setting, costume, props and characters

https://www.youtube.com/watch?v=qrO4YZeyl0I

The music video that I would also be reviewing is "Bad Romance" - By Lady GaGa. The setting in this music video is in a white room that is well architectured with many people in the room. The people in this music video has very strange looking costumes with parts of gold and metal and leather full-on suits with spikes on the top. The props in this music video are very related to a hint of torture and some are not. The props made for torture are like a massive jug of water poured into the victims mouth trying to drown the victim. The characters in this music video is mostly lady GaGa wearing different costumes. There are also men with a chin straps made out of gold sitting on a chair with a glass of water while watching Lady Gaga dance in front of them.

6) Visual Effects and clever editing- This is when the music video features amazing special effects such as CGI.

https://www.youtube.com/watch?v=XbGs_qK2PQA

The visual effects of the song 'Rap God' - By Eminem has an exceptional amount of effects in this music video from teleportation to disco sort of lights across the screen. There are also effects put in in the background while he is rapping. For example: Moving lights and colourful lights flickering everywhere and portals that the rapper jumps into and ends up in the other portal. The rapper also raps so fast its like a machine and that really could shock the viewers so much they would want to watch more of his work.